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<\/figure>\n\n\n\nShould I Hire Professional Videographers?<\/h2>\n\n\n\n
While there are plenty of talented camera operators, video production for business needs a different set of skills and levels of experience. If you\u2019re based in Melbourne, it\u2019s best to work with a professional video production company with a proven record of working in a corporate environment. Unlike wedding videography, business videography requires a different set of expertise tailored for that market.<\/p>\n\n\n\n
Now, you know what hiring a professional Melbourne videographer<\/a> can do for your business. But are videos really worth considering to promote your brand? Here are 6 great reasons why using video marketing right now makes sense.<\/p>\n\n\n\n Good video production can earn you some serious money. Just by adding a product video on a landing page, you can increase conversions by 80%<\/a>. But do make sure that the video is of high quality and works well, regardless of which platform you use it.<\/p>\n\n\n\n Studies also show that 74% of users<\/strong> who watch explainer videos about a particular service or product bought it afterwards. So better start looking for a good corporate videographer in Melbourne right now!<\/p>\n\n\n\n Although professional videography can be quite expensive, it pays off big time. And there\u2019s proof to that, 83% of businesses<\/a> say that video brings a good return on investment. Rather than getting raw footage from an amateur videographer, it\u2019s best to hand the work to a professional to ensure good quality.<\/p>\n\n\n\n Don\u2019t focus on having the perfect video production. Instead, focus on good content. Research shows<\/a> that users are mostly discouraged by videos that don\u2019t explain the product or service clearly. Hire a reliable videographer whose videography services align with your goals to produce the best content for your audience.<\/p>\n\n\n\n In every business, trust is the foundation of sales. The entire concept of content marketing is creating trust and building long-term relationships. Nowadays, you got to stop focusing too much on selling and let people come to you by providing interesting and useful content.<\/p>\n\n\n\n Video does it all for you. Work with a professional videographer who also does good video editing that can engage and ignite emotions. If you\u2019re serious about earning money, you should also be serious about creating video content.<\/p>\n\n\n\n When you look around for videography services, check if they offer promotional videos. Some people are still sceptical about purchasing products and services online due to fraud. But with the help of an expert videographer, you can capture, film, and present what you\u2019re selling in a conversational way.<\/p>\n\n\n\n Compared to photos, visitors stay longer on your site by watching videos. Thus, it allows longer product exposure to build customer trust and signal search engines that your site have good content. According to Moovly<\/a>, you\u2019re 53 times more<\/strong> likely to rank first on Google search results if you have a video on your site.<\/p>\n\n\n\n Since Google owns YouTube, there\u2019s been a huge increase in how videos affect your search engine rankings. So make sure to optimise all your videos on YouTube for search engine optimisation (SEO) by:<\/p>\n\n\n\n 90% of consumers<\/a> watch videos on their smartphones, with mobile video consumption rises 100% every year<\/a>, according to YouTube reports. People like to watch videos while on the go. As the number of smartphone users is growing, so is your video audience getting bigger and bigger.<\/p>\n\n\n\n However, the growth of mobile video also means that brands have to be sensitive to the personal experience people have on their smartphones. For instance, you can give potential customers options in the video content they consume. Ask your videographer to capture and produce videos not only for a general audience but also for mobile users.<\/p>\n\n\n\n Different social media channels encourage video content with their new features, and it\u2019s a shame not to take advantage of them. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers), while Instagram has 60-Second Videos and Instagram Stories. Twitter has Periscope, and YouTube remains to be the second most popular social network<\/a> in the world.<\/p>\n\n\n\n1. Boost Conversions and Sales<\/h2>\n\n\n\n
2. Enjoy Good ROI (Return on Investment)<\/h2>\n\n\n\n
3. Build Trust<\/h2>\n\n\n\n
4. Rank Higher on Google<\/h2>\n\n\n\n
5. Appeal to Mobile Users<\/h2>\n\n\n\n
6. Encourage Social Shares<\/h2>\n\n\n\n