How I doubled website traffic and increased SEO rankings

June 4, 2014   /   by Marco  / Categories :  Business, SEO

How-to-double-your-traffic-and-increase-SEO-rankings

This is a continuation of a post I wrote last year called SEO tips and tricks proven to work. I decided to spend some time to look at a company’s website which use to ranked very high in Google (1st Page) and had lots of traffic but over the past year it dramatically dropped. I believe due to a recent change of Webmaster and the lack or no SEO strategy for the website this dramatically affected the rankings – or it could be just the Google Algorithm. The website was created using WordPress and has a theme purchased from Themeforest.

After analysing the website I made the following changes which actually doubled the visitor traffic and also increased SEO ranking for popular keywords related to the company’s industry:

WHAT I DID TO DOUBLE WEBSITE TRAFFIC AND INCREASE SEO RANKINGS

Site Title

– Avoid duplicate words in the site title. This particular site had the same word duplicated which makes it look too spammy.

– Include the search keywords you’re focusing in the site title

– Don’t make the title too long. Google will cut it off at around 62 characters.

SEO Plugin

The website was using All In One. I decided to switch to Yoast SEO. I did not use the XML Sitemap feature from this plugin so it was disabled.

After installing Yoast, I decided to go through each post and page and update the SEO meta tags. This process took almost a day but it was worth it. I made sure the SEO status for each post was green or yellow.

PLUGIN UPDATES

Updated each plugin to make sure it was the latest – I don’t think this makes a difference to SEO but just thought I’d mention it here.

So those were the main changes applied to the website and after a week I was able to see some results.

NOTE: I’ve said this a few times on this blog that I’m not a SEO expert. I just apply changes and monitor the results. It may or may not work for you.

 

 

DO YOU LIKE WHAT YOU'VE READ?
Join our subscription list and receive our content right in your mailbox. If you like to receive some Great deals our Freebies then subscribe now!

Our Sponsors

  • Follow us:

OTHER ARTICLES YOU MAY LIKE


USING THIS AI TOO BOOST YOUR SOCIAL MEDIA GAME

USING THIS AI TOO BOOST YOUR SOCIAL MEDIA GAME

A strong social media presence is essential for individuals and businesses alike. With the ever-growing number of users on various platforms, it can be daunting to stand out and create engaging content that captivates your audience. That’s where Marky comes in – a revolutionary tool that harnesses the power of artificial intelligence to help you […]

read more
HOW TO USE KATALIST AI TO CREATE AWESOME STORYBOARDS

HOW TO USE KATALIST AI TO CREATE AWESOME STORYBOARDS

Creating a compelling and visually appealing storyboard is crucial for any creative project, whether it’s a film, television show, or advertisement. However, the traditional process of storyboarding can be time-consuming and labor-intensive. That’s where Katalist AI comes in. This innovative tool combines the power of artificial intelligence with the creativity of human input to revolutionize […]

read more

Like our Page