How I doubled website traffic and increased SEO rankings

June 4, 2014   /   by Marco  / Categories :  Business, SEO

How-to-double-your-traffic-and-increase-SEO-rankings

This is a continuation of a post I wrote last year called SEO tips and tricks proven to work. I decided to spend some time to look at a company’s website which use to ranked very high in Google (1st Page) and had lots of traffic but over the past year it dramatically dropped. I believe due to a recent change of Webmaster and the lack or no SEO strategy for the website this dramatically affected the rankings – or it could be just the Google Algorithm. The website was created using WordPress and has a theme purchased from Themeforest.

After analysing the website I made the following changes which actually doubled the visitor traffic and also increased SEO ranking for popular keywords related to the company’s industry:

WHAT I DID TO DOUBLE WEBSITE TRAFFIC AND INCREASE SEO RANKINGS

Site Title

– Avoid duplicate words in the site title. This particular site had the same word duplicated which makes it look too spammy.

– Include the search keywords you’re focusing in the site title

– Don’t make the title too long. Google will cut it off at around 62 characters.

SEO Plugin

The website was using All In One. I decided to switch to Yoast SEO. I did not use the XML Sitemap feature from this plugin so it was disabled.

After installing Yoast, I decided to go through each post and page and update the SEO meta tags. This process took almost a day but it was worth it. I made sure the SEO status for each post was green or yellow.

PLUGIN UPDATES

Updated each plugin to make sure it was the latest – I don’t think this makes a difference to SEO but just thought I’d mention it here.

So those were the main changes applied to the website and after a week I was able to see some results.

NOTE: I’ve said this a few times on this blog that I’m not a SEO expert. I just apply changes and monitor the results. It may or may not work for you.

 

 

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