Facebook Pages Call To Action

January 17, 2015   /   by Marco  / Categories :  Technology, Websites

Today, I was given the privilege by Facebook to use a new Feature on Facebook Pages called Call to Action.

[colorbox title=”What is Call to Action?” color=”#c0c0c0″]According to Facebook: Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.[/colorbox]

Facebook is slowly rolling this out to businesses with Facebook pages and I was lucky enough to have this feature. Mind you, I only have it on one Facebook Page and I manage several so I’m not even sure how or if there’s a criteria Facebook uses to choose a Facebook page for this feature. Anyways, here’s what you get, a button with the Call to Action (the one I used was Shop Now – you link your website shopping page to the button):

Facebook - Call to action

 

There are several options for the Call to Action button and these are:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

The other great feature with the Call to Action is that it provides some analytics which will report the number of CTA (call to action) clicks in the last 7 days.

Call to Action Button

[infobox type=”info” clickable=”no” boldtext=”QUESTION”]Did anyone else get this feature on their Facebook page. How are you using it?[/infobox]
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