Retail signage add-ons can make all the differenceJune 22, 2015 / by Marco / Categories : Business
Every successful business makes use of effective signage. Signs spread the word about a business, they advertise sales and specials, they relay information, and more. They are a proven method of driving customer traffic to the business and of enticing them to purchase once they are there. Location is very important when it comes to signage, but there’s another important piece of the puzzle. There are various add-ons that can make a sign even more effective than it would be on its own.
Banners are popular ways to advertise because they are effective and inexpensive. Vertical banner stands, which are solid stands that allow you to move a vertical banner in and out of your business with ease, add another dimension of eye-catching factor to your banner. Retractable banner stands are very useful for in-store advertising and ad hoc advertising displays, such as to indicate a sale section or to advertise new products. Because they are portable and light, banner stands are also a good choice for signage to take to trade shows or offsite presentations.
Overhand hanging signs are very effective. They grab the shopper’s attention by inserting their message right into the shopper’s field of vision. Hanging signs can hang directly above a certain area of the store, pointing to particular merchandise the store wishes to highlight. In that way, hanging signs can be very effective at influencing the shopper’s buying habits. They are easy to install and can clearly be seen overhead.
Also known as A-frame signs, sandwich boards, are a great advertising option for certain types of businesses. Restaurants and retail stores that get a lot of walk-by traffic, for example, are good candidates for this type of signage. A sandwich board can advertise daily specials, for example. Another option is to use vinyl decals bearing your business’ logo, for example. Because many of them feature chalkboard surfaces, it’s very easy to change the content of the sign daily. Because a sandwich board can be placed right on the footpath of traffic in front of a business, they virtually have to command attention. They are also very durable.
Point of purchase signs, or POP signs, are designed to capitalize on the fact that it’s human nature to buy things on impulse, particularly when we are standing in line at the cash register. A POP sign sits on the counter, advertising small, inexpensive items – just the kind of thing that people add to their purchases at the last minute.
These types of add-ons to your typical signage can really make a difference in your marketing efforts. They can supplement your standard signage and other advertising efforts such as radio and newspaper ads, bolstering your presence and, with any luck, your sales as well. Whether you are a new business looking to spread the word or a veteran business looking to shake things up a bit, the right kind of signage can make all the difference. Contact a reputable sign company Toronto residents, and explore your options.
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