HOW TO BOOST YOUR BRAND’S REPUTATIONSeptember 15, 2018 / by Marco / Categories : Business, Marketing
Your brand is one of the most useful tools in a business kit and can be the key to future growth. This is because, for the vast majority of people encountering your business for the first time, your brand is going to be the first thing that they make a decision on. While you may hope that they will see your branding in the same way that you do, it can take only one badly-timed social media update or negative review to bring your brand and your business crashing into the ground. If consumers are judging your brand negatively, then you will need to give your brand marketing a boost, and there some proven ways that you can do this without affecting the day-to-day running of your business.
Monitor Your Online Presence
How will you be able to take steps to repair or improve your brand reputation if you don’t know what the problem is in the first place? Depending on your sector, you will need to establish a routine of checking review sites. For restaurants and hotels, that will mean regular scans through TripAdvisor and Yelp. For those selling a product, then you will need to monitor reviews and comments on both social media and your selling platforms like Amazon or eBay. Tracking the conversations that consumers are having about your business will provide you with a wide variety of data that you can use to fine-tune your existing brand strategy, or address any issues in real time. Get into the habit of using a media tracking tool like Mention or TalkWalker to gauge your online brand performance.
Use Upgrades to Improve
All businesses have areas where they can be improved, and your company has to be willing to move forward if you have any hope of strengthening your brand reputation. Modern-day consumers have vast expectations when it comes to service, and every business must work harder than ever to provide better customer service and a seamless experience. Technology upgrades are usually the best way to accomplish this, especially if your research has shown that your customers have been unhappy with your use of technology or even small elements of your customer service like slow delivery times. You may also need to consider the efficiencies within the supply chain your company operates. For example, organizations running SAP ERP software can consider using the SAP certified Omnia Supplier Portal solution from weaveability.com that will not only make it possible to increase efficiencies, but also show that you are striving to be the best company that you can be. That commitment is a vital step in the building of any brand.
Create Better Content
Content marketing works because people want to know things, and your content should fill that niche. The more that you can provide consumers with the information that they need, the more your online reputation as an expert and market leader will grow. This is one of the cornerstones of any branding campaign, and whether you opt for blog posts, eBooks, or video tutorials, your content should always be targeted directly at your customers. Answer the questions that matter to them, and your brand will grow exponentially, as they share and discuss your content on a variety of platforms.
In the modern age, the customer experience can be even more important than price when it comes to customer satisfaction and the grounding of your branding strategy. Build your brand’s reputation by putting a focus on the value that you provide, and your brand will become naturally stronger.
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