TIPS TO MAKE A STORYTELLING VIDEO COMPELLINGFebruary 3, 2021 / by Marco / Categories : Business, Technology
When you think about the best film you ever watched in Melbourne, what comes to your mind? While some may think of a particular character, others will rate their best films based on conflict or the video’s quality. All these are ingredients for creating a compelling story using videos with a Melbourne-based video production company.
A good storyline distinguishes memorable content from a forgettable one, whether it is a book, a film, or a feature video used for advertising. Storytelling gives your company that competitive edge necessary for remaining relevant on the market. Enhancing brand awareness and loyalty with storytelling videos has countless benefits. The tricky part comes when formulating a perfect story that will compel users to convert, buy, or take action.
Although you won’t get a cheat sheet that works miracles on your videos, you can use a few hacks to make your videos compelling. Here are a few tips for creating engaging videos with a Melbourne-based video production company.
- Create Videos That Elicit Emotions
The kind of emotion that your visual story brings out doesn’t matter. You can choose to create videos that evoke anger, joy, sadness, or warmth. Any kind of emotion is relevant, provided you use your videos to communicate authentically and effectively.
Every aspect of your video should elicit emotion. These aspects include visuals, scripts, actors or subjects, props, lighting, and music. All these aspects of help to bring out emotion, but the most relevant one is the storyline. A compelling storyline will start with something the viewer can relate with, introduce an element of conflict in the middle, and end with a resolution.
- Change the Perspective
You probably have much to say in the video. However, you should remember the information you are passing on has an inherently biased perspective. The aim of creating a video is to promote the company’s interests with Melbourne-based video production company, which may not be your potential customers’ perspective.
Flipping the script is one way of changing the perspective. You can do this by approaching your videos from the perspective of someone who does not know anything about the company. If you are selling cosmetic products, tell your story from a woman’s perspective.
- Keep it Informal and Natural
Keeping your storyline natural and informal applies to any content and not just videos. Unless you are targeting a corporate audience, it is good to maintain an informal tone. A natural flow is achieved when you use everyday words that your audience is used to, making your information clear and concise. Your audience will relate and connect with the story if you present it in a language they will understand.
- Think About Your Visuals
What makes video content preferable to many people is that it incorporates moving pictures and sound. Thus, it is easy to understand compared to text only or text with images. Using bright and bold colors will evoke happiness, while emptiness is achieved with a plain background and dark colors.
Storytelling should be your primary goal when no matter the type of video you create with a Melbourne-based video production company. These tips will help you create compelling videos in no time.
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