6 REASONS YOU NEED A PROFESSIONAL VIDEOGRAPHER FOR YOUR MARKETING CAMPAIGNSeptember 7, 2021 / by Marco / Categories : Business
Are you planning to produce a business video for your next marketing campaign?
According to Wyzowl statistics, 63% of businesses started using video content as an important part of their marketing strategy. As video is progressing quickly and reaching new heights, jumping on this trend can help improve ROI.
Should I Hire Professional Videographers?
While there are plenty of talented camera operators, video production for business needs a different set of skills and levels of experience. If you’re based in Melbourne, it’s best to work with a professional video production company with a proven record of working in a corporate environment. Unlike wedding videography, business videography requires a different set of expertise tailored for that market.
Now, you know what hiring a professional Melbourne videographer can do for your business. But are videos really worth considering to promote your brand? Here are 6 great reasons why using video marketing right now makes sense.
1. Boost Conversions and Sales
Good video production can earn you some serious money. Just by adding a product video on a landing page, you can increase conversions by 80%. But do make sure that the video is of high quality and works well, regardless of which platform you use it.
Studies also show that 74% of users who watch explainer videos about a particular service or product bought it afterwards. So better start looking for a good corporate videographer in Melbourne right now!
2. Enjoy Good ROI (Return on Investment)
Although professional videography can be quite expensive, it pays off big time. And there’s proof to that, 83% of businesses say that video brings a good return on investment. Rather than getting raw footage from an amateur videographer, it’s best to hand the work to a professional to ensure good quality.
Don’t focus on having the perfect video production. Instead, focus on good content. Research shows that users are mostly discouraged by videos that don’t explain the product or service clearly. Hire a reliable videographer whose videography services align with your goals to produce the best content for your audience.
3. Build Trust
In every business, trust is the foundation of sales. The entire concept of content marketing is creating trust and building long-term relationships. Nowadays, you got to stop focusing too much on selling and let people come to you by providing interesting and useful content.
Video does it all for you. Work with a professional videographer who also does good video editing that can engage and ignite emotions. If you’re serious about earning money, you should also be serious about creating video content.
When you look around for videography services, check if they offer promotional videos. Some people are still sceptical about purchasing products and services online due to fraud. But with the help of an expert videographer, you can capture, film, and present what you’re selling in a conversational way.
4. Rank Higher on Google
Compared to photos, visitors stay longer on your site by watching videos. Thus, it allows longer product exposure to build customer trust and signal search engines that your site have good content. According to Moovly, you’re 53 times more likely to rank first on Google search results if you have a video on your site.
Since Google owns YouTube, there’s been a huge increase in how videos affect your search engine rankings. So make sure to optimise all your videos on YouTube for search engine optimisation (SEO) by:
- Writing interesting titles and descriptions
- Adding a link back to your site, products, and services
- Giving potential customers a way to take action and make a purchase.
5. Appeal to Mobile Users
90% of consumers watch videos on their smartphones, with mobile video consumption rises 100% every year, according to YouTube reports. People like to watch videos while on the go. As the number of smartphone users is growing, so is your video audience getting bigger and bigger.
However, the growth of mobile video also means that brands have to be sensitive to the personal experience people have on their smartphones. For instance, you can give potential customers options in the video content they consume. Ask your videographer to capture and produce videos not only for a general audience but also for mobile users.
6. Encourage Social Shares
Different social media channels encourage video content with their new features, and it’s a shame not to take advantage of them. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers), while Instagram has 60-Second Videos and Instagram Stories. Twitter has Periscope, and YouTube remains to be the second most popular social network in the world.
But in a social media context, photographers and videographers must note that people love to share emotions, not facts. 76% of users said they would share a branded video with their friends if they think it’s entertaining. So make sure to create a fun and entertaining video story to encourage more social shares.
Emotions may not exactly mean ROI, but more social shares can increase traffic to your site. And from there, you can put together a good strategy to lead customers further into the sales funnel.
See Your Product in Action
Not everyone will read lengthy product descriptions or go through your corporate website to dig into the services you offer. The modern customer will want to see what you’re selling in action. So shoot, edit, and create the story behind your products or services with the help of Melbourne’s professional videographers. Think about it, if photos can boost engagement, imagine what videos can do for your business. After all, the eyes are a human’s dominant sense, and videos take advantage of that.
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