OFFERING CBD PRODUCTS: HOW TO HELP YOUR CUSTOMERS EMBRACE THIS NEW TRENDMarch 11, 2022 / by Marco / Categories : Business
One of the biggest trends sweeping the nation is CBD. Cannabinol is an extract from the cannabis plant that contains some of the relaxing features of the substance and none of the hallucinogenic effects. As such, it has become legal in most parts of the world, which means everyone is getting on board with selling CBD products.
There are still some people that find it difficult to look past its connection to the illegal drug. If you are struggling to get customers to embrace your CBD products, follow the advice provided below.
Know Your Audience
Unfortunately, holistic medicines are a difficult sell to some audiences. Anything new is bound to draw suspicion by people set in their ways. Customers of a certain age will already have faith in the remedies they use, so it is wise to stick to a younger audience when trying to influence new buyers.
The average age of people that consume CBD is between eighteen and thirty-five. This is your target demographic. This does not mean that you should rule out offering CBD products to people above this age, but it is important to know when to cut your losses.
Be Able To Recite The Benefits
Part of selling a product is being able to describe why the customer needs it. You have probably gotten involved in the CBD industry because you believe in its benefits. Plus, you are likely to use it yourself.
A standard business day is going to be full of tough sales. You can mitigate this difficulty by truly knowing everything about CBD. Inform your customers of the benefits, but also explain how it works. The only way to dispel your customer’s concerns is with facts. Make sure that you are knowledgeable and share your experience with CBD where possible. It is impossible to know everything, but providing a basic understanding will give you a head start in getting new customers to embrace the product.
Demonstrate CBD’s Versatility
Whenever you bring up CBD to your customers, the first image that will come into their minds is CBD oil. This is the most widely known form of the substance, and this limited image may be what is putting them off. For some reason, the idea of taking an oil-based remedy goes against what our understanding of medicine.
You can negate some of these misinterpretations by demonstrating just how versatile a substance CBD is. It can be taken in pill form, as a gummy, and even as part of some CBD snacks. You can even research recipes on your own at places like JM Wholesale Limited.
These varieties might be enough to pique the curiosity of the customer and make it easier to digest. Try to showcase CBD’s flexibility to get more naysayers on board.
The main thing that is going to stop someone from buying a product is their ignorance. This isn’t a bad thing. As humans, we have evolved to be suspicious of new things. This is especially true about consumables.
However, there is also another part of human psychology that you can use to your advantage. This is the fact that we can’t turn down anything if it is free. You can use this as a means to get people on board with CBD. Don’t be afraid to offer samples to potential customers in as many forms as possible. Of course, they shouldn’t take them in-store. Advise the customer properly. If they enjoy the experience they will be back to make a purchase. The only way to know if they like it or not is by giving it a try.
Address The Myths
While there is a lot of factual information about CBD on the internet, there is also a lot of falsehoods floating about. The average member of the public isn’t going to know how to differentiate between these two voices.
You can combat any myths by brushing up on them yourself. Again, it all comes down to being informative. Know your enemy. Your customers are likely to come forth with all kinds of unreliable research. Some examples of which include that there is no scientific evidence to support the effects of CBD, or that this substance is a leading cause of anxiety. Be prepared to debate these topics and understand that the customer doesn’t always have the right information. Proving these myths false will make you look like a knowledgeable salesperson, and build trust between your clients.
The general public is always going to be wary of new medicines. CBD is proven to work, so make sure that you advertise this as much as possible. You can take the advice above, or get creative with your own ideas. The important thing to remember is that you can’t sway everybody. Expect some pushback and cherish the customers that embrace the benefits of CBD.
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