5 TIPS TO BRANDING YOUR BUSINESS WITH THE RIGHT SIGNAGEAugust 14, 2020 / by Marco / Categories : Business
When it comes to business success, there are many ways one can strategies to win clients and make better business success in the process. Apart from advertising your business on social media and even on the print and electronic media, you can gain more clients through the right kind of signage as a means of marketing. There are many places where one can place the right signage so that clients can see such signs and recognize the business. If you are proud of your business brand, signage should be something you take into consideration when planning to improve the visibility of the business.
You will need to consider and plan for commercial signage and in this regard, you should contact the signage companies to do the best for you. Ensure that the signs are of the best quality possible.
Here are 5 tips to help you brand your business with appropriate signage:
1. Keep the design simple
This is a very important factor that one should consider. Sometimes people tend to make signages that are too clumsy because one wants to include too many details on the signages. This is wrong. It may even end up confusing your clients and make them not read much of the details. Remember that less is more and not the other way round. You need to ensure that the sign is readable from afar. In this regard, identify the elements that have to be included in the signage. Each of these elements should be made clear and concise so that it can communicate the right message to the intended audience. The colors, the fonts, and the style of these elements should not be mismatched.
2. Brand consistency is very important
The consistency of your brand is a very important aspect of your signage that should be maintained. Here, we mean that the colors, the fonts, the logos, and typeface should be consistent with those found on your website and other platforms where your business is advertised. This is done specifically to elevate the perception of the public about your business. Different colors, fonts, and styles would give an inconsistent impression of the company.
3. Consider the context
Another factor one needs to consider is the context the signage will be seen. Where will it be placed and who will see the signage? Is the signage going to be located indoors or outdoors? Where will the viewer be standing when seeing the signage? What color will be used for the background of the signage? These are very important aspects of the signage that one should consider for the best results. It is also important for you to consider whether your signage closely resembles any of your competitors. You should not look like a copycat and this should be one of the best ways to make you different and more special in comparison with your competitors.
4. Work with professionals
The signage job is a design task and therefore you need to consult and work with professionals for you to get the best results. There are image resolutions, file types, and color settings that your manufacturer may prefer. In this regard, it would be better for you to consult with the professionals for you to be on the right track. Consulting with professionals makes it easy for you to plan for the signage and get the best advice possible. When you work and plan for the signage ahead of time, you get to know which materials to use, which lettering to use, whether the letters will be made of stainless steel or plastic, and so on. Will there be the usage of the LED? Where will it be fitted? All these are good things to consider before you settle on your signage.
5. The right signage for the right function
When it comes to retail signage, the purpose of the signage is a very important factor that can determine the success of your company. If you want to put your signage outdoors, then you have to make sure that it is bright, and compelling enough so that it can attract the attention of the targeted traffic. Your outdoor signage should be enticing enough for the targeted people. You may decide to include some humorous sayings or phrases accompanied by the inventory that you are promoting. The same case should apply to directional signage. These are signs that help your clients to navigate the direction to your business premise. Such signage should be precise and clear so that clients do not get confused.
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