HOW MARKETING THROUGH STICKERS CAN BOOST YOUR BUSINESSMarch 16, 2020 / by Marco / Categories : Business
2019 reports show that the United States welcomed 30.7 million small businesses from all over the country. 30% of these businesses firmly believe that this year is a time to expand their ventures. With competition as fierce as this, companies need to elevate their marketing strategies to stand out from the crowd.
The internet, through social media and e-commerce platforms, may have taken the world of business by storm. But entrepreneurs should not yet throw in the towel when it comes to traditional marketing efforts. One old school way is through stickers. Buying bulk stickers and using them to label your products or distribute as souvenirs are sure-fire ways to get your message across.
By buying these stickers by bulk, you save money without sacrificing quality. Reliable manufacturers of bulk stickers can get their supplies at a lower cost. It will mean a lower price for you. Make sure that the company that you are eyeing responds to your inquiries and effectively collaborates with you and your team.
Once you have found your bulk sticker supplier, you are ready to launch your sticker marketing campaign. Here are some tried and tested ways of using stickers to market your products or services.
- Use Stickers to Provide Information
Notice how you automatically read the label after tasting something that you like? Either you want to know the ingredients that make the food or beverage delicious, or you want to find out where you can repurchase it. The product sticker label can provide all the essential sales information that customers can instantly read and analyze.
If your product information is already printed on the packaging, you can still use a sticker to highlight the essential feature of the product. For example, you could stick the words “100% vegan” or “low calorie” to your health-certified products. These essential features deserve to be the center of attention. Placing a separate sticker will give a sense of importance or urgency. It will make consumers pay attention to the merits of the product.
- Use Stickers to Close a Sale
Everyone loves a great deal, so highlighting them using a sticker is a great idea. If you are putting your products on sale, you could stick the amount of discount on the packaging. Your products will be flying off the shelves before you know it. A Buy-One-Get-One promotion is also a surefire way to push inventory. You could order bulk stickers and stick them on your products to let your customers know that they will be getting a massive value for their money.
- Use Stickers to Enhance Brand Image
Your company name, logo, or tagline are crucial aspects that promote brand recall. You can use stickers that carry this information on cars, company souvenirs, and shopping bags. When people see your branding all the time, you will be top-of-mind in consumer awareness.
- Use Stickers for Company Events
Sales conventions, concerts, and trade fairs commonly bring in huge crowds. You may use it as an opportunity to hand out stickers and promote your products or services. People love getting things for free, and stickers are no exemption. So, make sure that your sticker designs are appealing to your target market.
Today’s business climate is a competitive yet exciting one. Sticker marketing is one simple yet effective way of sharing your message to the world while boosting sales.
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